What Makes MailChimp the Most Effective Email Marketing Platform?

 

Even with the increasing growth of innovation, email still comes up as an effective communication tool between businesses and their customers. So, the big question now is how to optimize your email so no customer would ignore or unsubscribe from your mailing list. This is where MailChimp could be the rescue. But why? What makes MailChimp turn out as the most effective email marketing platform today? Let’s dive more!

Why Should Your Business Go for MailChimp Marketing CRM?

This question might be roaming around in your head. Why should your business go for MailChimp marketing CRM? Why not go for Outlook, Yahoo, or even Gmail which are already famous?

The answer is quite simple. This email marketing platform is free and very easy to set up.

Yes, MailChimp is the perfect email marketing tool that allows you to send hundreds or even thousands of emails to many customers at once. Most importantly, this is an ideal tool your business could use to develop and manage your mailing lists and newsletters. Even better, MailChimp allows you to automate your email campaigns and collect leads.

Another great thing is, MailChimp also offers seamless integration with your website or e-commerce platform. You would not need any coding and the template offered by this platform is easily customizable. Speaking of the MailChimp pricing, you have the option to use some MailChimp features for free.

Helps You Expand Your Mailing List

Every single opportunity to grow your business is worth your time and effort. Well, MailChimp helps you to expand your mailing list with easy-to-use and customizable signup forms. The cool thing is, you could embed it on your website.

MailChimp also allows you to split your list into specific groups. Thus, making it easier to create email messages to different audiences. For example, you could create a separate group for customers who haven't responded to your emails for a long time. Or else, you could create a re-engagement campaign targeting that mailing list.

Track the Email Results Easily

How good is your email marketing strategy? How you could know the results of your email marketing strategy?

MailChimp provides detailed information about your campaign performance. It enables you to know the number of people opting for or subscribing, the number of people opening your emails, and the number of those who unsubscribe.

In this way, this platform makes it easier for you to track down the results of your email marketing strategy without any hassle.

Delivers More Value to Customers

We know that discount coupons or vouchers are a great way to provide value to your customers. Well, you could easily customize your MailChimp email template and use it for your advertising campaigns.

Cost-Effective

Some of the email marketing tools from MailChimp might come at higher prices. However, for small businesses, you could go for the free version of MailChimp. This version is very suitable for companies that have less than 2,000 subscribers and send less than 12,000 emails per month.

High Statistic Reviews

Many small businesses forget their mailboxes because there are so many different ways to interact and communicate with customers. Why so? Because it is old, boring, and not very effective.

However, the statistics clearly show that email is still alive and working very well for many businesses. According to a study, people spend about 74 trillion emails every single year. In 2017 itself, around 269 billion emails are sent in a day. Guess what? This percentage is expected to be even higher.

This drives some great MailChimp reviews in the business world today. In fact, many new startups are attracted to get the MailChimp demo and excited to use this platform.

What about you? Are you ready to take your business to another level with MailChimp?